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This weekend hasnt been so boring afterall. Yesterday me and my partner went for an afternoon drive out to the country. We took some food and stopped at a friends house in the country and ate. The weather was very cloudy and rainy (typical of summer this year). I think we are still waiting for the good weather to return from the East coast of the USA. The short trip out though was good and we even got to stop at a mall just slightly outside of the city which i like as it has great cheap fashionable clothing as well as other good shops.

I was thinking on the drive home yesterday about advertisements and the slogans they use or catchy phrases they utilise so that customers can remember them. I thought it would be so difficult but it was actually so easy. I started with the banks:

Bank of New Zealand: 'Bank Smarter, Bank of New Zealand.'
Kiwibank: 'It's ours,not theirs'
ASB Bank: 'One Step Ahead'
The National Bank: 'The Thoroughbred Among Banks'

And then other ads for supermarkets.....

Pak N Save: 'We Pack You Save'
Countdown: 'You can count on us to keep prices down'
New World: 'First In Food First In Value'

And then of course you have other companies.....

Smiths City (DIY Store):' Smith City Has it All'
Mitre 10 (DIY Store): You'll come out better off at Mitre 10'
Panadol (Painkiller): 'It's your choice'
The Warehouse (Homeware) 'Where EVERYONE Gets a Bargain'

Of corse there are many many more and once you hear the music with their jingles and words you are just humming....

I just wonder how much they affect me?
kev.in.real.time